And that doesn’t just include smartphones–even TV and radio are considered digital marketing. Here are eight different methods of digital marketing to try.
1. Search Engine Optimization (SEO)
The goal of SEO marketing is to increase search traffic to your website. Google provides the most search traffic, and their algorithm (or method of sending traffic to your site) is constantly changing. According to Moz’s Beginner’s Guide to SEO, a hallmark of SEO is researching words people are searching for that you can use in your content.
2. Pay-per-Click (PPC) Ads
The ads you find at the top of Google searches, watch before your YouTube video plays, and see while surfing the web are all types of PPC ads. When someone clicks on these ads, they go to a website on your site. You only pay for the number of times someone clicks on your ad. PPC ads can be expensive for common search terms or inexpensive for niche words.
3. Social Media Marketing
Posting on social media to draw readers to your website sounds simple. However, each social media site uses different types of content. You must have a comprehensive content strategy to ensure that what you post is congruent with the overall brand. When and where to post must be developed with other marketing strategies in mind, or the brand sounds fragmented.
4. Content Marketing
Content marketing is usually thought of in terms of blog posts and articles on websites. Still, it also includes the information on your web pages, white papers, ebooks, and other information products. The goal is to give the reader useful information that repeatedly draws them to your website. If they visit more than once, the hope is that they will purchase the products related to the content from you.
5. Email Marketing
Email is one of the most effective ways to market to consumers and convert them into customers. The key metrics are open rate, which measures how many people opened the email, and click-through rate (CRO), or how many people click on a link in the email. Most emails deliver valuable information to the people on their email list with a few suggestions for the audience's products. However, care must be taken not to be too salesy, or consumers will stop opening emails.
6. Mobile Marketing
Mobile marketing targets people on their phones. Push notifications, text messages, and advertisements are used to reach them. The average American spends over 5 hours a day on their phones, and mobile app use is expected to grow. More than 65% of people use online research to find products they like before going to a brick-and-mortar store.
7. Affiliate Marketing
Affiliate marketing, also called influencer marketing, uses someone else’s customer list to sell your product. For example, an influencer in the parent market might tweet, use Instagram and TikTok videos, and discuss trusting your diaper brand with her child. Her influence drives people that you would not otherwise reach to your website.
8. Television Marketing
Television marketing may seem old hat, but the landscape has changed a great deal in the last decade. With streaming subscriptions surpassing 1.1 billion in 2020, there is still a great opportunity to reach people. Brandzooka can help you navigate the new television landscape to place ads where they will be the most effective. We can place as many or as few ads for you to drive traffic to your website or other location. Book a demo if you want to know more about this type of digital media marketing.
9. Digital Audio Advertising
In the same way TV advertising has evolved, so has radio. With streaming services such as Spotify and iHeart Radio, enabling users to hear their usual programming from their smart devices has given a rebirth to a dying medium. Audio ads are heard and seen by your target audience. Audio ads play during commercial breaks in streaming music apps, live local radio station streams, and more.
10. Retargeting
Whatever the medium (Display, Video, or Connected TV) utilizing your audience generated from site traffic is essential. It takes users on average about 7 touches to convert and turn into a paying customer. An example of retargeting would be a customer browsing through your website, entering their email into a form fill and/or sign up page, and then bouncing or forgetting to check back in. The information generated by the customer leaves enough information to be tracked and retargeted.
Putting It All Together
As with any kind of marketing, using different methods of digital marketing is most effective when backed by a data-driven strategy. Everything you do in digital marketing is trackable, which allows you to see what is working and what isn’t in almost real time. However, studying all the analytics can be like drinking from a fire hose. Brandzooka’s revolutionary platform connects millions of premium digital placements and helps you put it all together in a winning strategy. See how being connected with the best-in-class support, strategy, and media available can deliver on your goals.
