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Brandzooka Team

What Is Digital Advertising and How Can It Target My Audience?
Programmatic advertising is an automated process of buying and selling online advertising space. The whole process runs on algorithms and bids, allowing....

How to Measure TV Advertising ROI
TV advertising has been a staple marketing tool for what seems like ages. In fact, the first TV commercial spots began running in the 1940s.

The Surprising Effects of TV Advertising on Consumer Behavior
The rumors are true: TV advertisements are just as effective as you’ve heard. But why? How can a single medium be so influential toward consumer behavior?